This week’s sunshine was the perfect time to bring photographer Paul in to organise a photo shoot that highlights our new branding. With signage, uniform, and our fleet of vehicles to photograph, we were grateful for the perfect weather!
Being able to showcase our branding is so much more than making sure everything looks good. Building a corporate brand – especially in security – is hugely important as it directly contributes to why contracting a trusted security provider is such a brilliant deterrent to crime.
When designing our new signage, logos, and vehicles, we needed to ensure that they were instantly recognisable, not just as our specific company, but as a security company. We wanted to ensure that the colours were clear and crisp, and in stark contrast to the wording so it really stands out from a distance. To anyone thinking about stealing, vandalism, arson, or trespassing, it should be crystal clear from our signage that a trusted security provider is in place at the premises, making them think twice before making the wrong decision.
When taking photographs, we wanted to showcase as many of our services as possible, so both clients and potential candidates can see what we’re all about. It’s for this reason, we aimed to demonstrate our key holding services and lock/unlock services, as well as our manned guarding patrol services. In these photos we focussed on an industrial estate, which is an area we’re incredibly familiar with, having supporting clients on this very industrial estate with their varying security needs.
We also wanted to photograph our fleet. These vehicles are key for our mobile patrol units and are great for covering large sites in a time-efficient manner. Their fresh look makes them instantly recognisable as a corporate vehicle, with the red really catching your eye as it drives past.
A huge thank you to Paul for taking the photos, we can’t wait to have them uploaded to our website, social media, and e-brochure!
Want to work with Carter Security?
If you’re looking to further your career within the security industry, please check the careers section on our website or email us an up-to-date copy of your C.V. We never subcontract, we invest in training and we work hard to support our staff. We look forward to meeting you.
Alternatively, for more information on how we can work advise you on security and staffing at your business, please don’t hesitate to get in touch with a member of our team. We look forward to hearing from you.